Joe Flor is the Director, National Sales at Equitable Bank. He has been in the financial services industry for almost 20 years and chose Equitable Bank because it is a growing, dynamic participant in the industry. As well as being a financial wizard, Joe is a fitness buff.
Dear Partners,
Welcome to the first edition of the Equitable Market Pulse, a new monthly newsletter about the Canadian alternative lending industry. In this and future editions, we will be communicating trending topics, market insights, Equitable Bank news and how these may impact your business, as we make it our business to help you succeed in yours. A little bit about me…
I’m a people person who likes to network and to schmooze. It’s more than just talking finance. My passion for the industry is rooted in a genuine desire to help people. On top of just talking finance, I make it my business to understand what makes brokers tick and how I can help them.
On a personal level, I spend a lot of time working out. I live and breathe physical fitness. A certain amount of rigour and discipline is needed to achieve a level of fitness where I can compete in bodybuilding competitions. I bring a similar discipline and perseverance to my professional life.
I am asked to give health advice almost as often as I am asked to advise on the financial options available to brokers and their clients. I pride myself on giving the best advice possible in both situations. To me, helping someone improve their health or their financial position is a win not just for them, but also for me.
Perseverance and discipline apply to both fitness and finance. I wake up early to do my cardio exercises because I know I am going to reap the benefits of consistency and hard work. When we are considering a transaction, I encourage my team to look at all the options and find a way to make it work. It may be as simple as finding another mortgage product within our diverse product suite or asking additional questions that may put another solution on the table. We try to find a way to make things happen.
Things are changing rapidly in the industry. I encourage you to follow these regular communications so you can stay up to date on how Equitable Bank can help you. I hope you enjoy this first issue and do let us know if there are any topics you’d like to see covered in the future.